IA Summit - balls of thread
Brief update from the IA Summit in Miami - although it is torture to be inside, there's good stuff going on here. The highlight so far was Jared Spool's keynote. He had some fun examples, such as the 67 foot piece of rope with the 3 inch red piece representing 80% of a big box retailer's business. The conundrum being despite all the analytics we have it is still difficult to know and design for these 3 inches. He also had some surveys and used audience input to create human bar graphs of the responses. He had a great take on process vs methodology vs dogma at the expense of the TSA ('Thousands Standing Around'?)Another highlight so far was Leah Buhley from Adaptive Path and her presentation on being a UX Team of One. She showed some great design techniques with a great energy and vitality at the time of the afternoon when I was jonesin for one of those Cuban coffees....
Much more later....

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