Speaking of SEO

I've found it helpful to think about Search Engines like people. What I mean is, if Mrs Google comes to your site, she is looking in particular places to figure out what your site is about, and then validating the pages against the indications that higher level data gives her. She sees a domain named "www.tatertots.com" and thinks "this might be a site about tater tots". She goes to the home page and sees the word tater tots in several areas. She follows a link title "Tater Tot Ingredient Information" and goes to a page with the url "www.tatertots.com/tater-tot-information.html" - where she finds a page that lists all the ingredients but doesn't say the word "tater tot" anywhere - just a list of food ingredients! The page obviously should have certain basic areas that repeat this phrase or variations of the phrase so that Mrs. Google doesn't feel confused or ripped off.

This is a simplification of course - there are many gotcha issues with seo, such as duplicate content issues, keyword stuffing, spam, link syndication, etc - and Mrs. Google will look at all of these and negative marks against you as an information authority as it regards tater tots. But it gives you an idea of a common sense way to look at search engine optimization.